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Magazine Ads System

This client needed an all-in-one solution to handle a recurring monthly phenomenon, as his team worked to gather ads from advertisers and push them through to publishers in time for printing. There were two major challenges with this system. The first was the data. At the time, we had never dealt with that level of complexity, which included multi-year contracts, insertion orders, commissions, appointments, task tracking, and more. The second was workflow. The system had to be lean and fast enough to keep up with their volume of production. The system we delivered exceeded their expectations, and they used it exclusively for 10 years.